The WhatsApp Economy

Recently, I was reading a post on WhatsApp its current phenomenal growth sans a revenue model. There was also some banter about why Facebook paid $16 billion to acquire it and then the rags to riches of how its founder Koum lived off food stamps. Coincidentally, soon after that I heard & witnessed stories of…

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Reinventing USPS – Anyone care?

How many business’ have the brand permission to visit every one of their customers, at their house, everyday? What would that be worth as a service? The USPS’ value is not about delivering mail, it’s their ubiquity – being everywhere. Squandering this ubiquity is a great example of not adjusting with times. Apart from discussing the options…

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